第章 势在必得(1 / 2)

赵昺此次赏军的手笔不可谓不大,即便平均分配到每一个参战官兵的身上也有五十贯了,而立下殊功者不仅有爵位,得到的赏金也足以使一个贫苦人家一跃成为富裕人家。他之所以如此当然除了激励军兵们奋勇作战外,也是存着收拢人心的心思。

当初赵昺初来这个世界虽有皇子之名,但是在内廷母亲地位低微,可以说毫无根基,随时都会被作为政治斗争的牺牲品抛弃。且在乱世之中,国家沦丧,皇帝都被掳走了,他一个失去庇护的皇子也跟条流浪狗差不了多少。而他在危境中求生,用的办法就是‘散财’,手中有钱就分赏与众军,一是可以增加凝聚力,另外就是也免于有人觊觎而丢了小命。

而后随着根基渐渐牢固,他这个传统也没有改变,将自己费劲巴拉敛来的财物分与众人,改善他们的生活,提高他们的待遇。并不断扩大施恩范围,动辄减免百姓税赋,清理苛捐杂税。大有古时任侠仗义疏财、视金钱如粪土的风范,而对身边人更是百般呵护,封妻荫子,为他们铺路搭桥。初时他的所为可以说是出于求生的本能去做,以求寻得一部分人的支持,在乱世中容身。而后来仍然坚持初衷,目的却就不那么单纯了,多了些功利性。

可之所以如此,其实也是书读多了,思想也变得复杂了。赵昺受教于应节严等人,他们皆是儒学大家,精通史籍,他虽没有学的全部精华,却也是学了些皮毛。而令众儒所料不及的是,赵昺作为接受过现代教育的人,对于历史上的人物、事件,有着自己的理解和视角,也就催生了不同的想法。

大家都知道在建立汉朝时,有两位风云人物,一个是建立汉朝的高祖刘邦,其出身低微,满身的流氓习气,颜值可没帅到惨绝人寰,他也只有《大风歌》一首黄金单曲流传;另一位是被誉为“国士无双”、“功高无二,略不世出”的奇才韩信,他与张良整理兵书、序次兵法,并著有《韩信》兵法三篇。

无论是论颜值、才学和谋略,刘邦与韩信都不在一个等级上,可结果是刘邦登上了皇位,韩信却谋反未成做了刀下鬼。对于刘邦的成功,说法很多,但赵昺却以为其能够笑到最后是因为其和韩信最大的不同,就在于他是实力和流量兼备的巨星,无论走到哪里都粉丝无数。甚至连项羽手下的丁公都担心,擒杀他会遭到天下人的耻笑。赵昺分析总结刘邦赢得粉丝无数用的乃是这三招:

首先刘邦走的是游侠流量路线。当游侠首先要罩得住,能让小弟们挨饿时有饭局,能让粉丝们遇到麻烦时能摆平。这方面的反面典型就是韩信,刘邦则是游侠大佬的典范。刘邦家里没矿,他大哥和老爹还要辛苦下地干活,但刘邦就是愿意倾家荡产去招待小弟。烧钱谁都会,但烧出效果并不容易,需要大佬们能识人、会用最小的代价收买人心。

《水浒》故事中的柴进就是典型的人傻钱多,他收留了武松,却对武松不屑一顾;反而是宋江在柴进庄园上吃柴进的、花柴进的,反而让柴进庄上的武松心悦诚服。刘邦烧钱的好处是当上亭长,负责基层的治安,和沛县各个阶层都有了良好关系。翻开西汉开国功臣名录,我们就会发现,秦末沛县干部们从上到下都有刘邦的老铁。沛县主吏掾萧何、狱掾曹参沛县等人都和刘邦关系很铁。在沛县内刘邦办不成的事情很少,因为刘邦罩得住,他才当上了丰沛一带的游侠首领。

再有当全国性的流量巨星当然要烧很多很多钱,而当时钱粮最多的地方是秦始皇留下的十大粮库,在乱世中粮食是比房价还坚挺的硬通货。这十大粮库是荥阳仓、霸上仓、栎阳仓、陈留仓、宛城仓、咸阳仓、齐地的黄仓、琅琊仓和腄仓和四川的成都仓。

秦二世三年三月,刘邦在郦食其的帮助下夺取了陈留仓。两个月后,刘邦在张良的鼓励下又拿下了宛城仓。刘邦进军关中后又拿下了霸上、栎阳、咸阳三大仓,五座超级大粮仓让刘邦的人马从万余涨停到十万。在楚汉相争开始后,位于四川的成都仓和荥阳的敖仓也都成了刘邦烧钱的“资金池”。刘邦因此掌握了十大粮仓中的七个,有足本的本钱给自己招徕粉丝。

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