375【开分矿】(2 / 2)

重生野性时代 王梓钧 1407 字 2022-04-26

李建全问道:“也即是说,我主管的碳酸饮料事业部,除了做可乐,以后还要收编汽水厂做汽水?”

宋维扬道:“可口和百事有雪碧、芬达、七喜、美年达,我们为什么不做同类产品?以后,你的碳酸饮料事业部,就专门跟可口百事对着干!多多开发碳酸饮料种类!这位张家成教授,现在是喜丰的总工程师,他已经弄出好几种碳酸饮料配方,这些年一直攒着没使用而已。”

彭涛突然举手:“董事长,我负责水饮料事业部。我有个疑惑,如果喜丰推出苏打水,是该定性为水饮料还是碳酸饮料?”

“你们自己商量。”宋维扬笑道。

“啊?”李建全和彭涛顿时傻眼。

宋维扬说:“事业部制的关键,是集中决策、分散经营。总部设有战略管理中心、财务控制中心、人事管理中心、经营协调中心。这经营协调中心,就是对各产品事业部进行协调的。各产品事业部之间,禁止内耗,有了分歧你们自己协商,协商不定就交给总部来协调。”

丁伟提问道:“各产品事业部,需要组建自己的市场销售部门吗?总部的销售渠道和仓储物流系统又怎么划分?总不能各自单独建立一套吧?”

宋维扬说:“销售渠道和仓储物流系统,依旧属于总部管辖,各产品事业部共享。你们的产品事业部,和销售渠道、仓储物流属于合作关系。谁的产品销路好,销售分公司自然乐意帮着卖产品。就拿茶饮料事业部来说,你们推出一款新的茶饮料,要自己承担推广费用,市场反应良好,各地销售分公司即大量订购销售。如果市场反应不好,那对不起,销售分公司也是要吃饭的,他们可以拒绝分销你的产品!”

“明白了。”丁伟说。

宋维扬道:“都给我使劲壮大吧,发展空间很充足。我举个例子,水饮料事业部,暂时只有瓶装和桶装的纯净水。以后可以做矿泉水、山泉水、矿物质水,甚至可以做饮水机、纯净水机,你们要是发展得好,给机关和企业做净水系统都行。”

彭涛惊讶道:“水饮料部还能做净水机?这已经不是饮料了,是机器产品!”

“怎么不可以?只要跟水相关的就可以做,你做卸妆水都行!”宋维扬笑道。

彭涛问:“卸妆水是什么?”

宋维扬说:“当然是用来卸妆的水。”

“这是护肤品吧?”彭涛道。

宋维扬说:“各产品事业部,是自负盈亏的。你们只要有钱,就可以跟公司的研发中心合作,做水的专门做水,把跟水相关的技术越吃越透,生产一瓶卸妆水算什么?你要是有能耐,跟其他厂商合作生产保湿面膜都行。”

众人咋舌,这还是饮料食品企业吗?

宋维扬又说:“还有茶饮料部,冰红茶和冰绿茶有了,那就再来柠檬茶、果茶、奶茶。我都想好了一个主意,生产杯装奶茶。消费者只要往里面冲开水,就能喝到跟咖啡厅里一样味道的奶茶,肯定是有市场的!而且,不一定非要做饮料,只要你们有能力开拓市场,直接生产品牌茶叶也行。请一些顶级制茶专家做代言,用小铁罐装着,再辅以豪华包装,专门当做高级礼品销售。疯狂打广告,就跟卖保健品差不多,广告词我都想好了,叫‘小罐茶,大师造’!”

宋维扬又指着丁伟:“你的罐头事业部是最特殊的,因为主要面向欧美市场。我建议你收购一家东南亚的罐头厂,专门生产海鲜罐头,那边的厂子现在等于白捡,价钱低得很。”

说穿了,宋维扬就是要开几个分基地,利用90年代末特殊的市场环境,把这些分基地迅速发展为几大主基地。

如今康师傅和统一这两家弯弯企业,其品牌在大陆并不特别响亮。龙头老大健力宝又在走下坡路,老三哇哈哈也在艰难发展,汇源果汁还只在京津鲁一带积蓄力量。

放眼全国,一个能打的都没有,大量濒死的企业等着被收购。此时不出手,更待何时?

前提是要融资上市,否则没钱!

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