203【大瓶装】（1 / 2）
重生野性时代
王梓钧
1202 字
2022-04-26
西康大学，校门口。
宋维扬已经坐进出租车，林卓韵一家朝他挥手道别。
小豆豆抱着狮子狗，依依不舍道：“叔叔，你明年还来看我吗？”
“当然啊，豆豆那么乖。”宋维扬笑道。
“那我折千纸鹤给你，一天折一只哦。”小豆豆认真地说。
宋维扬狂汗，这尼玛千纸鹤就是他炒起来的，居然从中学流传到小学里了。
至于小豆豆，估计是从小缺少父爱，她老爸经常不着家，去年更是跑去南方闯荡，从童年到青春期都缺少父亲的参与。
宋维扬返回容平的时候，已经快过年了。
喜丰的冰茶和可乐都在加班加点的赶工，按照宋维扬的指示，今年春节推出了1.25升的大瓶装。重量是小瓶装的两倍多，价钱却只有两倍，包装红灿灿的喜气洋洋，印着大大的“囍”字，营销口号为：“加量不加价，春节喜临门。”
这是革命性的饮料包装策略！
春节嘛，总要聚会宴客。男人们喝酒，女人们就该喝饮料，而这样喜气又实惠的大瓶装就成了首选。
一经推出，立即引爆市场，销量好得出乎所有人预料。
这么说吧，喜丰冰茶和非常可乐，直接制霸今年的春节家庭饮料市场。但凡是买来饭桌上喝的饮料，必选大瓶装冰茶或者可乐。实惠只是一个方面，更重要的是省事和方便——其他饮料的瓶子太小，倒几杯就没了，而大瓶装可以倒完一整桌。
在春节期间的这一个月里，非常可乐的市场份额猛增至68%！
可口可乐和百事可乐都傻了，它们属于名门正派，被喜丰的剑走偏锋完全打懵。
喜丰公司，销售部电话响个不停。
“江城又断货了？好好，马上安排调运。”
“京城撑不住了？下周，下周一定准时到货！”
“你们再等等，总部已经在想办法了，我这边也头疼啊。”
“等着吧，有货了马上就发。”
“……”
催货电话甚至打到了总经理办公室，杨信一边承诺敷衍，一边笑得合不拢嘴。
“啪！”
对方把电话挂断了，杨信的话筒却仰在办公桌上，一直保持着占线的状态。他实在受不了电话轰炸，伸着懒腰走去外边过道，正好跟陈桃撞见，笑着打招呼说：“新年好！”
“杨总这是拜早年呢。”陈桃说。
“高兴嘛，天天都过年，”杨信由衷佩服，赞叹道，“董事长真是绝了，就换了个包装，直接称霸春节市场。天才，绝对的营销天才！”
陈桃笑着说：“他鬼点子多着呢。”
杨信纠正道：“这不是鬼点子，这是商业智慧，方方面面都考虑到了。首先是包装，搞得喜气有年味；其次是内容，大瓶装加量不加价，消费者感觉实惠；最后是使用，大瓶装在家庭宴会上太方便了！真的，换成是我，一辈子都想不出来还能这样搞。”
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