第144章【微博的盈利问题】(1 / 2)

视频录制结束,两个工作人员带着材料前去剪辑处理,徐景仁看向方鸿竖着大拇指笑道:“到底是老大,流畅丝滑,两个字,上镜。”

说着,徐景仁来到旁边一屁股坐下,忽然一阵感慨地说:“微博客领域这下是热闹了,现在业内有个说法,管这叫‘微博大乱斗’,我看一点都没说错。”

徐景仁立马掰扯着指头补充道:“互联网大厂有滕讯微博、薪浪微博、叟狐微博、网晹微博,还有什么品品米、随心微博、贫嘴、叽歪、饭否、同学网微博等等……”

各路神仙纷纷加入战场,尤其是那些互联网大厂的入局,要说徐景仁没有压力那是假的。

方鸿笑道:“热闹不好吗?量子跳动要想成为时代的公司,必须得踩着巨头上位,这道坎避不开,唯有迈过去。”

徐景仁点了点头,想到量子跳动背后还有方鸿支持着的,也不慌。

这时,方鸿沉声说道:“随着3G时代的到来,微博的主要运用平台将会是以手机用户为主,微博以电脑为服务器、以手机微平台,把每个手机用户用无线的手机连在一起,每个手机用户不使用电脑就可以发表自己的最新信息,并和好友分享。”

说到这里,方鸿看向徐景仁强调道:“一句话消息,这是微博的特性,决定了发布者在当下最自然而真实的状态,谁会对256个字的内容还字斟句酌呢?但是,说实话又会带来另一个问题,那就是可能涉及机密问题、敏感问题,现在平台用户暴涨,社区审核队伍也要扩大,不要吝啬,咱们一定不能在这个问题上翻车。”

现在的市面上各种微型博客产品眼花缭乱,大乱斗在于一个字,就是乱。

饭否等网站最终是怎么先后被关闭的,方鸿是很清楚的。

徐景仁点头笑道:“明白,用你的话来说,但凡能做到一行顶尖,就不能单纯的以市场经济学的逻辑去看待,而是要以政治经济学的思维去看待。”

过了一会儿,徐景仁接着说道:“微博平台现在聚集大量的人气,以现在的势头,今年用户规模突破1个亿是铁板钉钉的事情,现在谈及盈利为时尚早,但本身尚无成熟的盈利模式,这个问题迟早要面对,也是微博未来发展至关重要的问题。”

徐景仁想了想看向方鸿道:“对于微博未来的盈利模式,我这里倒是有三种猜想。”

方鸿言简意赅:“说来听听。”

徐景仁缓缓道:“其一是与电信运营商短信分成,我们发现很多用户更乐意通过手机以短信的方式发布微博信息,这也为电信运营商带来很大的流量,那么,利益分成就可能成为一种盈利的来源,但直到目前,尚无一家网站实现这个目标。”

“其二是VIP收费,但目前这一业务尚无网站开通过,是否能行还得以观后效。”

“其三就是广告分成,薪浪博客曾创造过广告分成的前例,但对于微博,这一猜想是否能够成功也还是未知数。”

说完这种三种盈利设想,徐景仁便看向老大,而方鸿也是直言不讳地说:“第一条是自杀式行为,第二条半自杀式行为,第三条可行。”

徐景仁愕然:“呃……”

方鸿想了想便说道:“只要规模上去了,微博想要盈利是问题不大的,用户规模上去了就有了庞大的数据分析,就可以做广告精准推送,数据是实现精准广告乃至整个盈利模式的核心资源。”

徐景仁若有所思:“数据……”

方鸿接着说道:“比方说关联广告,这种模式跟Facebook广告相似,与传统的门户网站相比,社区化的微博可以帮助公司更好的了解用户,包括用户的在线行为和用户特征,从而帮助广告主更好的发现目标客户。”

徐景仁点头:“有道理。”

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